Discounts can be tempting to use as a tool to increase sales volume, but they also come with their own set of consequences. Read on to learn more about a price point experiment featured in a recent MarketingExperiments Web clinic that helped a team of marketers at a large media company discover why discounts are […]
This MarketingExperiments Blog post features Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, in a video interview speaking on the importance of testing and optimizing your website. Foreman explains why not testing can have a negative impact on the bottom line.
In a previous MarketingExperiments Blog post, we shared a test that yielded significant results for Felix + Iris, simply by making copy and image changes to a homepage hero unit. In this blog post, we share more insights from Jon Corwin, User Experience Lead, One Click Ventures (parent company of Felix + Iris.) In this […]
How is your homepage's hero image and copy reflecting your company's products? Read this MarketingExperiments Blog post to discover how Felix + Iris tested its homepage hero unit's image and copy to drive a 72% increase in conversion.
Every year, we reflect on the moments that made us laugh, smile from ear to ear, or kept us gripped to our screens in our annual Year in Search. It was a year in which we were struck by the death of a beloved comedian, and watched news unfold about a horrific plane crash and […]
Today we released our annual wrap up of top trending searches around the world. Once you've had your fill, you may be interested to check out some updates in Google Trends and in your search results.2014 Trending Topics in SearchSometimes you just want to know what's been trending -- and today we're rolling out a […]
Cross-posted from the Google Translate Blog Whether you're teaching yourself a new language or trying to make a new friend, Google Translate can be a powerful tool for crossing language barriers. Today, we're adding 10 languages to Translate, bringing our total number of supported languages to 90. These 10 new languages will allow more than […]
Think of it as our early holiday gift to you — today we’re releasing the rebuilt Google app for iOS. It’s ready for download in the App Store and will help you multitask more merrily this season. You can now see and return to your recently visited pages or start a new search with a […]
Have you ever visited a website using Google Search on your mobile phone, only to find that the text was too small, the links were tiny, and the content could not be viewed without scrolling sideways? This usually happens when the website has not been optimized to be viewed on a mobile phone and can […]
Impersonator bots, according to Incapsula, “are the most advanced, malicious non-humans”. On a side note, their infographic makes the impersonator bot look like Darth Vader. The risk to a site is high because these bots are designed to do considerable damage to all websites by data theft, site/server hijacking, downtime, and degradation of service.
App developers now know just how hard it is to “make it big” in the super crowded app ecosystem. There are ways to maximize the odds of success of an app and contextual targeting is an important one. Contextual targeting is essentially the practice of reaching the right users at the right time with the […]
As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015.
Pricing, and specifically the issue of raising prices, is a very complicated part of eCommerce. One which merchants often think about with dread. There are times though when it becomes necessary to raise prices in order to keep up with rising costs of supplies, to increase profit margins, or for any number of other reasons. […]
Adam Dahlberg, Rubén Doblas Gundersen and Joey Graceffa are three of the most popular creators on YouTube. Here's how they got to the top. The post Meet the YouTube 1 percent appeared first on Digiday.
The transparency debate in the digital advertising industry acted as a catalyst for change. Here are five key lessons we've taken away from the debate in 2014. The post 5 things we learned about ad transparency in 2014 appeared first on Digiday.
Native Facebook videos have performed increasingly well for brands, while Facebook posts featuring YouTube videos have suffered declining engagement. The post Watch out, YouTube: Brands have discovered Facebook video appeared first on Digiday.
U.S. District Judge Phyllis Hamilton in Oakland, Calif., dismissed some claims in a class-action lawsuit against Facebook but ruled that the social network must face claims that it scanned the content of messages sent between users, for advertising purposes, Re/code reported. (more…) New Career Opportunities Daily: The best jobs in media.
Facebook confirmed to TechCrunch that it is testing a new design for the videos section of select pages – including ABC News and The New York Times – which includes a featured video. (more…) New Career Opportunities Daily: The best jobs in media.
Comedian Jerry Seinfeld finally joined Facebook in late October, and he has more than doubled the likes on his page over the course of two months. Paul Beddoe-Stephens, who works on strategic partnerships for entertainment at the social network, explained why Seinfeld has been so successful in a Facebook Media blog post: (more…) New Career Opportunities Daily: The […]
Facebook continues to conduct surveys of both users and advertisers in an attempt to keep refining its offerings, and the latest effort was aimed at the latter — specifically, Ads Manager users. (more…) New Career Opportunities Daily: The best jobs in media.
This week, the Los Angeles Tourism and Convention Board is hiring a manager of social media, while Brigade Marketing needs a senior social media manager. Society for Science & the Public is seeking a social media specialist, and GlobeOne is on the hunt for a community manager. Get the scoop on these openings below, and find additional […]
Julie Hopkins, Research Director at Gartner, joins the Social Pros Podcast for the last podcast of 2014 to discuss the growth of and competition for budget in digital marketing, the rise of the generalist, and the incredible shift in customer expectations in social media.
For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the […]
We're continuing to bring you new features and technologies in the design of Google Analytics to provide the best a user experience. With this in mind, starting January 31, 2015 we will no longer support official compatibility of Google Analytics with Microsoft Internet Explorer 9 (IE9). While you can continue to use IE9 after we […]
Last year we introduced “The Customer Journey to Online Purchase” -- a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers' journeys.The goal was to help marketers learn more about the customer journeys for their industries. If social makes your customers aware, and […]
Cross-posted on the Inside AdMob Blog Since March 2014, Google Analytics has been fully available in AdMob, and now app developers are increasingly seeing results by combining data from both platforms. Here’s one story that illustrates the power of AdMob and Google Analytics together.Passion for languages and learningJason Byrne, and business partner Robert Diem, are passionate […]
Last month we published an analysis of how people behave before and during the Thanksgiving holiday in the US. We saw the most important days of the year for retailers, how to take advantage of the top transaction days, and when to take action.Today we are looking at the patterns of behavior over the holidays […]
This post originally appeared on the DoubleClick Advertiser blog as part of the with DoubleClick series, highlighting stories and perspectives from industry leaders about how they are succeeding with an integrated digital marketing platform.As one of the UK's leading family clothing retailers, Matalan must be nimble -- faster decisions mean better customer engagement and more […]
Last May Google announced that they’re giving Google Analytics Premium users ability to access raw session and hit level data. The access to that data is done through Google’s BigQuery tool which enables you to query through massive data sets to answer business questions. With the right approach, having huge volumes of unsampled data can […]
Holiday prep madness got you down? No time to keep up on all things analytics? Not to worry, we did it for you. Sit back, relax, sip some nog and check out a few of the articles we found helpful earlier this week. How Google Analytics Can Make Cross Device Marketing Easier (CMS Wire) “Laptops with […]
Ever wonder why your custom variables aren’t working anymore? The easy answer is Universal Analytics happened. Now what? Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom […]
I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I’ve found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles […]
All week long we scour the interwebs for all the Analytics knowledge so you don’t have to. Here are a couple articles we found helpful. How to Increase Your Conversions Using Google Analytics Conversions Reports (Social Media Examiner) “Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing […]
It's been a very exciting year for online video, and we take a look back at some of the highlights of 2014. We'd also say a big thank you to all of our readers, contributors, sponsors, advertisers, and to the industry professionals who have made 2014 a great year for ReelSEO.
It's never too late to buy that last minute holiday gift for the video enthusiast in your life - we have a few ideas for little, and not so little stocking fillers that will make any video creator, or watcher, smile.
As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.
A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with […]
With the release of Gartner, Inc.’s foundational “Magic Quadrant for Digital Marketing Hubs,” research report, which evaluated all the major [...] The post Adobe Marketing Cloud is a Leader Again in Independent Analyst Firm Evaluation appeared first on Digital Marketing Blog by Adobe.
From geofencing to microtargeting, automated personalization to “last inch” demands, it was all about hyper-relevance and a focus on #1: the end consumer. And with that came a shift from the Internet of Things and toward the Internet of Me. The post Looking Back—and Ahead—at the Move Toward an Internet of Me appeared first on […]
This week’s articles discuss how Facebook is looking to incorporate what users do in stores into its advertising efforts, the continued increase of mobile shopping, and how companies are trying to capitalize on the use of big data. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
Adaptive personalization doesn’t ditch the algorithms. Instead, it strives to make them smarter. Adaptive algorithms actually learn more about the user with each visit, just like a friendship that grows and deepens with time. The post Is Adaptive Personalization Realistic for My Brand? appeared first on Digital Marketing Blog by Adobe.
Some of today's most successful enterprises utilize a similar methodology to baking holiday cookies when it comes to constructing their search engine marketing strategy—using reliable search “ingredients” and techniques to craft a homemade SEM plan that consistently delivers exceptional returns. The post Developing an Effective SEM Strategy—From Scratch appeared first on Digital Marketing Blog by […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. It's the great American pastime. No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff. Unlike […]
A striking logo can make your brand unforgettable. However, it can be hard to identify just what about a brand’s image make it stand out and how you can emulate it yourself. Wanting to know more, we asked eight industry experts what newer brands had achieved this feat, and why these brands were doing so well.
We’ve all had it happen. Maybe they just weren’t happy anymore, maybe they had a change in management with an agenda, or maybe -- brace for it -- they found someone else. Clients leave. It happens. Yet, we still don't know how to deal with it some days.
In the two seconds it takes you to read this sentence, 1,000 photos have been uploaded to Instagram. Its 300 million users, as I write this, share 70 million moments every day. As we move into 2015, agencies are in a new position.
Choosing to focus on a target market or vertical is a scary step for most agencies. Being selective can be seen as saying "no" to potential clients. But that's not the case. Specialization is all about defining who you are and what type of work you can do best -- you define your agency, not […]
There's nothing quite like tearing off the wrapping paper of a gift to find a beautiful, new piece of technology inside. But, as many of you know, the part after that initial excitement dies down isn't so fun. You know, the part where instead of hanging out with your family, you're hunched over on the couch, backing up […]
Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. […]
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It's that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It's also the time where agency staffers are given free reign to get downright weird. And thankfully, this […]
No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Remember this though, it is possible to pave a smoother path for yourself by looking to the successful […]
Given the popularity and effectiveness of visual content for marketing, it's no surprise that today's marketers are creating more and more infographics. They're a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text. Even though there are a lot of good infographics out […]
In the sales and marketing world, there are few issues that are getting more attention than the issues surrounding lead management and follow up. In my experience, clarity around lead management, qualification and response times are the crucial linchpin to align sales and marketing efforts. It’s a rather scary statistic, but according to a study […]
Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It's also about considering the user behind the device; what they're doing and thinking about while they're using it. And while the same people tend to use both mobile and desktop, their behavior and goals at […]
As part of my work, I speak to a lot of nonprofit groups. Afterward, people come up and tell me they’ve read and enjoy my blog. I appreciate the compliment, but I ask them all the same question: “Have you ever thought of starting your own blog?” People have a lot of reasons why they […]
The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures. If you'd like to download the full resource, click here. Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you're always looking for something road-worthy -- […]
Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right? Well, not exactly. (And I didn't succeed in making a viral video.) […]
Most of us have learned by now that content is the currency of the modern Web. It’s used to earn trust, attention, engagement, and actions from users all around the world by brands and businesses of all sizes. And it often primes your visitors to respond positively to your the conversion optimization tactics you’ve employed on […]
Frank Pallini was nervous. Liberty Mutual insured his car and home. But his auto insurance policy was getting expensive. “Liberty Mutual can insure my home, but I’ll save $1,000 right now if someone else insures my car.” He wanted to save money, so he did what most would do. He made the switch. Liberty Mutual […]
Imagine for a moment that you’re managing multiple Adwords campaigns for your company… You’ve got an amazing sale going on for widgets and really want to push your red widgets at the new year… You want to create a limited time “countdown” ad, but also let customers know how many red widgets are in stock […]
Why do all the biggest brands create mountains of content? Since Google changed it’s algorithm, content has become the new SEO, generating lots of qualified traffic. But there’s another reason. The better you are at creating value with your content, the more conversions you can drive as well. The challenge is to know what your […]
There is a ton of information about using CRO to increase the effectiveness of your landing pages. But what if you could improve conversion rates on your blog as well? Your blog is one of your most valuable resources in the online marketing world. It’s truly your secret weapon. Don’t you want to make sure your […]
Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day.
In case you’ve been avoiding the news for the last few months, Russia is in financial trouble. Analysts are calling it the country’s gravest economic crisis since 1998 as the Russian Ruble is quickly devaluing against the relatively strong and stable American and European currencies.
What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to!
You want a stellar looking email newsletter, but starting from scratch sure can be tough. Thankfully you don’t have to go at it alone – there are plenty of high-quality, free email marketing templates that can help get you on your way to a classy, customized email newsletter that clients and customers will love! We’re […]
Welcome to Day 12 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For our final entry in the 12 Days of Experts series, we wanted to […]
Hi, I thought it would be possible to install Bing ADs Editor on Win XP (SP3). At least, according to this page : http://www.microsoft.com/en-US/download/details.aspx?id=22260 But when I try to install it on my Win XP SP3, the installation stops and I have to look at the LOGS to see that it will install on any […]
Well, Lets start from the scratch, one day i get an Email from Bing ads saying that you could use 100USD and coupon code was provided to me. As i was interested running a Bing ads campaign i signed up and added the coupon code and started my campaign. Now the actual story begins here, […]
Hi, i would like to know how to track clickbank affiliates sales with google analytics, what i mean is this:i use Bing to promote my clickbank products and then the url builder tool to link between Bing and google analytics. Then i implement the code in each page of my site. But, the link to […]
If your office is anything like mine, it's a ghost town today and will probably be even more so next week. Given that holiday vacations are the norm around this time of year, the Bing Ads Blog will not being publishing anything new between now and...(read more)
With Hanukkah in full swing and Christmas coming up next week, most people are either wrapping up the last of their holiday shopping, or else they're getting ready to start (gotta love those last minute shoppers!). For those of us who are mentally moving...(read more)
With December winding to a close and January just around the corner, we're back again at that time of year when we reflect the previous 12 months and imagine the possibilities for the next. It's a fairly universal truth that a lot of people want to do...(read more)
Here at Bing Ads, we value training partners who help digital marketers learn new ways to increase their brand awareness and grow their business. We, too, are passionate about empowering advertisers around the world to accelerate their business growth...(read more)
Like any business, Bing Ads has a steady stream of new customers walking through the proverbial door every day. While many of our users are relatively search savvy when they arrive here, many others are not at all. If you consider yourself a PPC veteran...(read more)
It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you’ve shared. As we come to the end of […]
People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant connectivity means customers are engaging with your business in new ways after seeing your online ad -- they might call your business, download your app or go to your store. Last year, we introduced Estimated […]
A few months ago, we introduced ad customizers, a new AdWords tool that lets you show highly relevant text ads to your customers, in real-time, even when you have thousands of products, services, and promotions—all changing by the day. Check out this video to see how you can put ad customizers to work in your […]
In AdWords for video, you add targeting and budgets to YouTube videos to make video ad campaigns. Until now, advertisers looking for info on how their videos performed outside of when they appeared as ads would need to jump over to YouTube Analytics for that data. Today we’re excited to announce a revamp of Videos […]
There are millions of mobile apps with more introduced every day. But as we talked about during our livestream yesterday, how do you get people to find your mobile app? And once they do, how do you keep them coming back? We’ve created best practice guides to help you do both.The first guide, Tapping into […]
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that … Read more at PPCHero.com
Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah? Read more at PPCHero.com
Webmaster level: advanced Recently the Google Public DNS team, in collaboration with Akamai, reached an important milestone: Google Public DNS now propagates client location information to Akamai nameservers. This effort significantly improves the accuracy of approximately 30% of the location-sensitive DNS responses returned by Google Public DNS. In other words, client requests to Akamai hosted […]
Webmaster Level: intermediate to advanced App deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say “schema.org ViewAction”! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we've […]
reCAPTCHA protects the websites you love from spam and abuse. So, when you go online—say, for some last-minute holiday shopping—you won't be competing with robots and abusive scripts to access sites. For years, we’ve prompted users to confirm they aren’t robots by asking them to read distorted text and type it into a box, like […]
Webmaster level: AllHave you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to […]
The US financial services industry spends big on marketing and advertising each year, and as digital grows to be a larger part of the pie, firms are becoming seasoned at connecting the offline and online dots throughout the consumer journey. Gil Biegacz, director of strategy for the financial services category at programmatic media solutions provider […]
Mobile hasn't taken over PCs as the digital video viewing device of choice, but smartphones and tablets still accounted for a combined 30% share of digital video views worldwide in Q3 2014, according to research. But advertisers must approach these mobile devices differently, as the most common video content lengths vary greatly between the two.
eMarketer expects total ad spending in Japan and South Korea to grow slowly over the next few years. Japan will also see single-digit gains in digital ad spend, while South Korea's will sit in the low double digits. However, in both countries, mobile internet ad spending is expected to increase at much faster rates in […]
Content marketing in the UK looks set to be as important as ever in 2015. But while more marketers have a strategy in place than ever before, the majority have failed to document it. What plans they do have revolve around some new and some old formats, with social media content top of mind.
Leaf, a mobile payment platform provider, tracks and manages in-store transactions through a custom-built Android tablet, which features a credit card reader encased with encryption technology. The platform also tracks customer behavior and employees' actions. Leaf's clients are typically small and medium-sized fast-casual restaurants. Sarah McCrary, CEO at Leaf, talks about the challenges that her […]
When I was first asked to write this post, the idea was to make a playlist of my favorite Christmas music. I soon realized, however, it would just be Mariah Carey’s “All I Want For Christmas Is You” 12 times in a row because that’s the only good Christmas song. So that suggestion was quickly tossed […]
It doesn't feel like a year since Hannah wrote a review of search in 2013 but here we are again. A lot has happened in our industry but we're all still here and it's as interesting as ever. Continue reading >>
A few months ago, I wrote for the Moz Blog on the fundamentals of Blogger Outreach for your brand. Essentially, bloggers are online influencers who establish trust and build brand discovery for their readers, which ultimately influences consumer purchasing decisions.Continue reading >>
Rasha is a video maker whose depiction of war-torn Syria has become a YouTube hit. You may well have seen her satirical videos that comment on life in her city of Aleppo where she’s unable to go to school because of the unfolding destruction. Continue reading >>
Google's John Mueller said in a Google+ hangout the other day that Google is working on some "fun stuff" around the search query reporting tool in Google Webmaster Tools. John said this at 25 minutes and 55 seconds into the video...
From SEO to technology to distribution strategies, our contributors covered lots of territory in 2014. Don't miss these outstanding columns! The post The Year’s 10 Most Popular Content Marketing Columns appeared first on Marketing Land. Please visit Marketing Land for the full article.
Email may be established but it's anything but stagnant. Check out what caught our readers' attention this year! The post 2014 In Email Marketing Columns: Marketing Land’s Top 10 appeared first on Marketing Land. Please visit Marketing Land for the full article.
If you walk through any arcade, movie theater lobby or seedy carnival, you’ve most certainly seen a claw machine – that special vending machine device which dispenses toys if only you can manage to grab and hang on to a particular object. Fundación Gente de la Calle, a Chilean... Please visit Marketing Land for the full article.
The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw several acquisitions and higher than expected... Please visit Marketing Land for the full article.
President Obama's State of the Union address was the only non-awards program to rank in the top ten most tweeted live TV specials of 2014. The post Top 10 Most Tweeted Live TV Events In 2014: Ellen’s Selfie Pushes Oscars To The Top Of The List appeared first on Marketing Land. Please visit Marketing Land […]
The last day to buy online before Christmas has passed, so comScore is closing the book on the season. The final result? $48.3 billion in revenue which is a 15% increase over the same period last year. Things were already looking great leading up to Free Shipping Day. Monday, Dec. 15 and Tuesday, Dec. 16 were […]
Matt is a casino gamer from Tennessee. He likes Walmart, Adam Sandler, Criminal Minds and Dr. Pepper. He’s 34 and when he’s not playing games, he’s researching home improvement ideas for the fixer-upper he recently bought. As much as this sounds like a dating profile, it’s actually a marketing profile, which, come to think of […]
What do you think is the biggest challenge facing digital publishing in 2015? Would it be “viewability”? In a recent survey by The 614 Group and AdMonsters, not only did 63% of advertisers said viewability was their greatest challenge, the majority also said they thought high viewability was a pipe dream. Earlier this month, the IAB […]
Posted by randfish Despite Google's ambiguity about how it's used in the algorithm, we've seen evidence time and again that there's a giant ranking factor that SEOs just aren't optimizing for. In today's very special Whitebeard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our work. For reference, […]
Posted by FeliciaCrawford Ah, the holidays! This is the time of year when we give our thanks and make our wishes, when new and old meld happily together like hot buttered rum and Grandma's pistachio fudge. There's been a lot of newness this year for Moz. As the smilin' face behind live chat, I've had […]
Posted by Richard_FoulkesThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. The first thing any SEO thinks when a client says "I'm redesigning […]
Here’s an interesting piece of information you should be aware of as we head into 2015: Google changes its search algorithm around 500–600 times every year. As Moz points, however, that’s nothing to be worried about. Most of the time these are minor changes, but every now and then Google shakes things up significantly – […]
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page. However, rich snippets […]
As a business, you are held accountable for every dollar you spend. If you are not seeing an acceptable ROI from your SEO marketer, then they are failing you. The right SEO company can make a huge impact on the promotion of your product or service, but don’t strike a deal with the first company […]
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing.
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works.
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid.
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry... Please visit Search Engine Land […]
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need... Please visit Search Engine Land for the full article.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Mr. Jingles On Holidays: Source: Google+ Jewglers Menorahs: Source: Google+... Please visit Search Engine Land for […]
Google's music video search results also contain lyrics snippets with a link to the full lyrics on Google Play. The post Google Music Video Search Results Now Contain Links To Lyrics On Google Play appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google loves easter eggs and here is a special one for the holiday season. Search for Santa Claus on Google Translate. The post Google Translate Shows Santa Claus Picture As Easter Egg appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. SEM platforms automate the time-consuming, manual tasks associated with search... Please visit Search Engine Land for the full article.
Santa Claus is on his way -- and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker. The post Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google appeared first on Search Engine Land. Please visit Search Engine […]
When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and... Please visit Search Engine Land for […]
A9, an Amazon company, is looking for a Senior Software Engineer in Palo Alto, CA. According to the post, “We are looking for accomplished engineers with rock solid coding skills along with knowledge in Natural Language Processing (NLP), Computational linguistics, or Machine Learning. Must have a passion for search and/or experience in search domain. At […]
Sujit John of the Times of India reports, “IBM’s Watson is a cognitive computing system, one that behaves like our brain, learning through experiences, finding correlations, and remembering — and learning from — the outcomes. Now, Wipro has developed a cognitive computing system, and guess what they call it — Holmes. It’s also an abbreviation […]
Marit Mitchell of the University of Toronto reports, “A Canadian research team led by Professor Brendan Freyhas developed the first method for ‘ranking’ genetic mutations based on how living cells ‘read’ DNA, revealing how likely any given alteration is to cause disease. They used their method to discover unexpected genetic determinants of autism, hereditary cancers […]
United Health Group is looking for an NLP Software Engineer in Boston, MA. According to the post, “When you join us as an NLP Software Engineer, you’ll have the opportunity to showcase your technical expertise, making historic transformation in health care and changing the way our businesses and consumers engage with technology. You will be […]
Jordan Novet of VentureBeat recently wrote, “It’s been a huge year for a type of artificial intelligence known as deep learning. Google, Twitter, and Yahoo have all acquired startups that deal in deep learning, which entails training systems called artificial neural networks on lots of information derived from audio, images, or other inputs, and then […]
Tony Wan of EdSurge reports, “In March 2013, Edmodo made its first–and, to date, only–acquisition: Root-1, a small, unassuming startup founded a couple years earlier that built adaptive learning apps. What Root-1 lacked in a flashy product or large customer base, it made up for in talent–including Edmodo’s next CEO. Today, Edmodo will announce that […]
Image courtesy: https://www.flickr.com/photos/antmo/ Today we continue our look back at the best of times for The Semantic Web and related fields in 2014 (see here for our first story in this series): Ian Hersey, Saffron Chief Product Officer: Cognitive Computing in 2014 has certainly captured a lot of buzz, thanks in part to IBM’s strong […]
ZoomInfo is looking for Java Engineers in Waltham, MA. According to the post, “ZoomInfo leverages the power of NLP and Machine Learning to continually update our database of 50 million people and 5 million companies. As a Zoomer, you’ll get to work with cutting-edge technologies and a tremendously large (and fantastically rich) data set. If […]
Diana Depra of Tech Times reports, “For years, neuroscientists have been hard at work designing computer networks imbued with the capability to mimic visual skills that the human brain efficiently does. In a study, researchers from the Massachusetts Institute of Technology finally found a computer model called ‘deep neural networks’ that can match a primate’s […]
John Brandon of Fox News reports, “Skype Translator may be the biggest advancement in real-time language translation since the babelfish on ‘Hitchhiker’s Guide to the Galaxy.’ The app, currently in a limited trial for Windows 8.1 and for English and Spanish speakers only, listens to what you say on a Skype video or audio call […]
Posted by Maggie Johnson, Director of Education and University RelationsLast July, Google and the Institute of Electrical and Electronics Engineers Power Electronics Society (IEEE PELS) announced the Little Box Challenge, a competition designed to push the forefront of new technologies in the research and development of small, high power density inverters. In parallel, we announced the […]
Posted Vint Cerf, Chief Internet Evangelist, Roy Want and Max Senges, Google ResearchImagine a world in which access to networked technology defies the constraints of desktops, laptops or smartphones. A future where we work seamlessly with connected systems, services, devices and “things” to support work practices, education, and daily interactions. While the Internet of Things […]
Posted by Michel Benard, University Relations Manager and Cova Soto, Product Marketing Manager, Business Marketing MadridAccording to Eurostat data, over 5 million people under age 25 are currently out of work in Europe, in contrast to an increasing demand for people with digital skills such as Digital Marketing, Big Data, Ecommerce, Mobile App Development and […]
Posted by Maggie Johnson, Director of Education and University RelationsRecently, Tsinghua University and Google collaborated to host the 2014 APAC MOOC Focused Faculty Workshop in Shanghai, China. The workshop brought together 37 professors from 12 countries in APAC, NA and EMEA to share, brainstorm and generate important topics that are of mutual interests in the […]
Google Engineers Christian Szegedy, Scott Reed*, Dumitru Erhan, and Dragomir AnguelovThe ILSVRC detection challenge is an influential academic benchmark for measuring the quality of object detection. This summer, the GoogLeNet team reported top results in the 2014 edition of the challenge, with ~2X improvement over the previous year’s best results. However, the quality of our […]