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  • Search Engine Land’s SMX West Conference Rates Increase Saturday – Register Now January 29, 2015
    Search Engine Land’s – SMX West conference rates increase Saturday, February 1st. Register now and save on all passes! Join us March 3-5 in San Jose for: Cutting edge tactics. Choose from over 60 sessions on paid search advertising (PPC), search engine optimization (SEO), local search,... Please visit Search Engine Land for the full article.
  • SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search January 28, 2015
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery January 28, 2015
    Recent image updates show University of Phoenix Stadium being prepped for Sunday's Super Bowl. The post Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Quality Content Factors: A List That’s Actually Helpful January 28, 2015
    We’re all chasing “quality content,” but what does that actually look like? Columnist Nate Dame explores 20 concrete characteristics of great content. The post Quality Content Factors: A List That’s Actually Helpful appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • 3 Steps To Optimizing Local Paid Search January 28, 2015
    Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google Enhanced Campaigns. The post 3 Steps To Optimizing Local Paid Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging January 28, 2015
    Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that it's still a valuable tactic. The post 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages January 28, 2015
    Google adds support for web pages that dynamically change their content based on IP origin or language settings. The post Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Want To Speak @ SMX London? Here’s How January 28, 2015
    The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2015. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session.... Please visit […]
  • SearchCap: Google Search Queries, Mobile Snippets & Bing Ads Lag January 27, 2015
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Reduces Campaign Reporting Lag To 1 Hour Impression and click performance data is now delivered much faster. Thanksgiving Drove Retailers’ Highest... Please visit Search Engine Land for the full […]
  • Bing Ads Reduces Campaign Reporting Lag To 1 Hour January 27, 2015
    Impression and click performance data is now delivered much faster. The post Bing Ads Reduces Campaign Reporting Lag To 1 Hour appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

RSS Inside AdWords

  • Google Trusted Stores: Now it’s even easier to help shoppers buy online with confidence January 20, 2015
    There's nothing like shopping online knowing that you'll get great customer service, on-time delivery and free purchase protection. And because we want this experience to be everyone's, today we’re rolling out a set of improvements that will make it even easier for merchants to join Google Trusted Stores, our program that has helped thousands of […]
  • Five resolutions for Shopping success in 2015 January 15, 2015
    We know that retailers are always looking for the best ways to promote their products and reach shoppers online in the exact moment they’re looking to buy. Our mission with Google Shopping is to help you do that. In 2014, we introduced Shopping campaigns to all Product Listing Ad (PLA) advertisers to offer a more […]
  • A Year in Review: Celebrating our Customers’ Successes December 18, 2014
    It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you’ve shared. As we come to the end of […]

RSS Google Webmaster Central Blog

  • Crawling and indexing of locale-adaptive pages January 28, 2015
    Webmaster level: advanced Locale-adaptive pages change their content to reflect the user's language or perceived geographic location. Since, by default, Googlebot requests pages without setting an Accept-Language HTTP request header and uses IP addresses that appear to be located in the USA, not all content variants of locale-adaptive pages may be indexed completely. Today we’re […]
  • Upcoming Events In The Knowledge Graph January 15, 2015
    Webmaster level: allLast year, we launched a new way for musical artists to list their upcoming events on Google: schema.org markup on their official websites. Now we’re expanding this program in four ways:1. Official Ticket LinksFor artists: if you mark up ticketing links along with the events on your official website, we’ll show an expanded […]
  • New Structured Data Testing Tool, documentation, and more January 15, 2015
    Webmaster level: allStructured data markup helps your content get discovered in search results and across Google properties. We’re excited to share several updates to help you author and publish markup on your website:A new Structured Data Testing Tool to better reflect Google’s interpretation of your contentImproved documentation and policy guidelines for Google features powered by […]

RSS Search Engine Roundtable