Good Hair Days

Florida Hair Extensions used Google AdWords to grow its
business by 425% year-on-year.
Any fashion maven will tell you that long hair is like a little black dress: it never goes
out of style. Natalie Brady knows this better than most.
“I used to specialize in cuts,” Natalie explains, “but then in 2004 I found out I had a
real knack for doing hair extensions and changed gears entirely. Since there’s a huge
demand for high-quality extensions, I saw an opportunity to start my own business.”
“And I saw dollar signs,” adds Franky, Natalie’s husband. “The demographics in
our part of Florida were very supportive of a hair extension salon. With Natalie’s
incredible talent and my moral support, there was nothing to stop us.”
The couple rented a 12×12 room in the back of another salon and set a goal
of getting one new client per week. “Franky was my assistant,” Natalie recalls.
“It would be an understatement to say we started small and built Florida Hair
Extensions from the ground up. But we knew the interest was there – we just
needed a way to capture it.”
Letting their hair down
“Franky was great at handing me hairpins and sweeping up hair, but I felt his
talents could be put to better use,” Natalie continues. “So I hired another stylist
and had Franky work on our website. Then I told him to explore online advertising.”
“I don’t mean to split hairs,” Franky says, drawing quotation marks in the air, “but
I believe that was my idea. After I built the site, I moved some of our advertising
budget to Google AdWords™ as an experiment. I had a hunch people in the area
were searching online for hair extensions. I was right. As soon as we turned on our
ads, four clients a month became twelve a month.”
Encouraged by the results, Franky moved the salon’s entire advertising budget
online and increased his AdWords spend from $30 to $150 a day. “I got more out
of my AdWords campaign than from all the money I was spending on other forms of
advertising. We got so much business that we had to move into a 1,600-square foot
space.”
Numbers game
Before Google AdWords, Natalie and Franky had no way to measure the
effectiveness of their advertising efforts. “Natalie’s not just a great stylist – she’s a
natural-born businesswoman,” Franky enthuses. “When we did print advertising,
she’d ask me how much business it was driving. In other words, she wanted me to
track the return we were getting from our advertising campaigns.”
“I’d demand numbers, and he would just shrug,” Natalie confirms. “It wasn’t
quite grounds for a divorce, but it was enough to make me start going gray. Since
we began with AdWords, that’s all changed. For instance, I know that AdWords
accounts for 55 percent of our website traffic and for 30 of our 55 new clients each
month. I even know we have a cost per new customer of $83. I won’t mention how
much hair extensions cost, but let’s just say that’s an encouraging statistic.”
These days, Franky uses a number of strategies to determine how clients are
finding and learning about Florida Hair Extensions. “I have several versions of the
website with different phone numbers,” he explains, “so people who click on our
AdWords ads are taken to a landing page with a specific number. I also mention a
GOOGLE ADWORDS SUCCESS PROFILE
© 2008 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc.
All other company and product names may be trademarks of the respective companies with which they are associated.
Who they are
{{ Florida Hair Extensions
{{ floridahairextensions.com
{{ Hollywood, Florida
{{ 28 employees
{{ Salon specializing in hair extensions
What they needed
{{ To grow their business
{{ To establish a customer base
{{ To measure the return on their
advertising investment
{{ To adapt their advertising to seasonal
trends
What they did
{{ Began with Google AdWords in 2005
{{ Targeted their ads to show within a
specific geographic radius
{{ Used phone numbers and coupons to
track client sources
{{ Moved most of their advertising budget
online
What they accomplished
{{ Rapid growth: Grew their business by
425% in one year
{{ Cost control: Reduced their customer
acquisition cost
{{ New business: Now welcome 55 new
clients per month
{{ Expansion: Opened up 2 new locations
in Houston and Las Vegas
© 2008 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc.
All other company and product names may be trademarks of the respective companies with which they are associated.
20 percent discount in the ads. If someone calls and claims the discount, I know
they’re coming from AdWords. It’s easy to monitor the effectiveness of my AdWords
campaigns – and that helps keep my marriage together.”
Hair today, gone tomorrow
The state of Florida is synonymous with seasonal migration. As temperatures drop
throughout the Northeast, flocks of snowbirds make their way down the coast to
soak up the sun – and to lengthen their locks. “With AdWords, we can modify our
advertising campaign to reflect seasonal business trends,” Franky points out. “During
our slower months, we show our ads within a 50-mile radius to reach more people.
When business picks up in the winter, we only show our ads within a 20-mile radius.
The more precisely we target, the more our clickthrough rate increases.”
“And best of all, we don’t end up spending any more than usual,” Natalie adds.
“We can set our own budget and change it whenever we want. That type of control
makes me very happy with both AdWords and Franky.”
Good condition
With every new extension, the Bradys’ salon empire is growing. They now employ 26
stylists and recently began using AdWords to promote new locations in Houston and
Las Vegas. “Our business grew 425 percent from 2005 to 2006,” Franky reports. “I
would attribute about 75 percent of that growth to AdWords. As you can guess, it’s
earned me a lot of points with my dear wife.”
“Well, he did try one other advertising method that worked just as well,” Natalie
clarifies. “He got a guy on stilts wearing a huge ’80s-style wig to stand outside our
door. That got us lots of attention – but it’s not the kind of thing you do every day. I
told him to stick with AdWords.”
GOOGLE ADWORDS SUCCESS PROFILE
About Google AdWords
Google AdWords™ is a performancebased
advertising program that enables
businesses large and small to advertise
on Google and its network of partner
web sites. Hundreds of thousands of
businesses worldwide use AdWords for
text, image, and video ads priced on
a cost-per-click (CPC) and cost-perimpression
(CPM) basis. Built on an
auction-based system, AdWords is a
highly quantifiable and cost-effective way
to reach potential customers.
For more information,
visit http://www.google.com/adwords
“During our slower months, we show our ads within a 50-mile radius to reach more
people. When business picks up in the winter, we only show our ads within a 20-mile
radius. The more precisely we target, the more our clickthrough rate increases.”
Franky Brady, owner, Florida Hair Extensions

Affiliate Networks

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LMS Reviews

http://www.designwall.com/blog/tools-building-e-learning-website-wordpress-lms/

https://colorlib.com/wp/lms-wordpress-themes/

https://colorlib.com/wp/lms-wordpress-themes/

https://flyplugins.com/wp-courseware/

http://www.wpmayor.com/lifterlms-review-a-learning-management-system-for-wordpress/

http://www.nextsoftwaresolutions.com/grassblade-xapi-companion/

http://www.saltbox.com/

http://www.learningsolutionsmag.com/articles/1290/wax-lrs-by-saltbox-adds-badges-mastery-and-experience-api-content-launcher

http://www.learningsolutionsmag.com/

http://rapidelearningtemplates.com/

http://rapidelearningtemplates.com/wplms/

http://www.uncannyowl.com/wordpress-lms-showdown-sensei-vs-learndash/

https://premium.wpmudev.org/project/coursepress-pro/

http://chrislema.com/teaching-with-wordpress-sensei-wp-courseware-premise/

https://www.onlearningpoint.com/

https://community.articulate.com/discussions/articulate-storyline/here-is-an-example-of-storyline-with-wordpress-lms-and-tin-can

http://blog.capterra.com/wordpress-lms-comparison-7-amazing-solutions/

http://athemes.com/collections/best-lms-wordpress-themes-plugins/

http://blackhillswebworks.com/2015/01/23/comparing-learndash-and-sensei-wordpress-lms-lessons-learned-the-hard-way/

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https://wordpress.org/plugins/tags/wp-courseware

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https://community.articulate.com/discussions/articulate-storyline/storyline-score-reporting-with-grassblade-wax-lrs-and-learndash

http://www.corporatelearningnetwork.com/

 

 

Scumblr and Sketchy – Search, Screenshot, and Reclaim the Internet

Many security teams need to stay on the lookout for Internet-based discussions, posts, and other bits that may be of impact to the organizations they are protecting. These teams then take a variety of actions based on the nature of the findings discovered. Netflix’s security team has these same requirements, and today we’re releasing some of the tools that help us in these efforts.
Scumblr is a Ruby on Rails web application that allows searching the Internet for sites and content of interest. Scumblr includes a set of built-in libraries that allow creating searches for common sites like Google, Facebook, and Twitter. For other sites, it is easy to create plugins to perform targeted searches and return results. Once you have Scumblr setup, you can run the searches manually or automatically on a recurring basis
http://techblog.netflix.com/2014/08/announcing-scumblr-and-sketchy-search.html
https://github.com/netflix/scumblr
https://github.com/netflix/workflowable
https://github.com/netflix/sketchy/wiki