CHAPMAN SEO · CONSULTING & ADVISORY
Know what matters.
Fix what matters.
Stop guessing.
Senior SEO consulting for businesses and agencies that need a clear diagnosis, practical priorities, and an experienced second opinion.
Strategy, diagnosis, and guidance from Carl Chapman.
EXPERIENCE THAT INFORMS THE ADVICE
20+ years in search marketing.
Carl Chapman brings experience with FindLaw, Super Lawyers, and digital marketing leadership to the decisions facing your website today.
You have SEO information.
You need a decision.
Reports, recommendations, and proposals can leave you with more questions than answers. Chapman SEO helps you understand the problem, decide what deserves attention, and give your team a practical direction.
What actually matters?
Separate problems that affect your goals from items that can wait.
What should happen first?
Put recommendations in an order that fits your resources and priorities.
Does the advice hold up?
Get an independent review before committing to a proposal or major website change.
HOW CHAPMAN SEO HELPS
Start with the help you need.
DIAGNOSE IT
SEO Audit + Roadmap
Understand your website’s technical issues, structure, content, and search opportunities. Turn the findings into a prioritized action plan.
ADVISE ME
SEO Consulting
Get ongoing guidance and fractional SEO advisory support for strategy, prioritization, and evaluating progress with your team or agency.
REVIEW IT
SEO Second Opinion
Make sense of an agency report, proposal, redesign plan, or set of recommendations before deciding what to do next.
Consulting can also address local SEO and website & search strategy. The scope starts with your goals and the decisions you need to make.
FOR AGENCIES
Add experienced SEO judgment to your team.
Agency SEO Support
SEO strategy, audits, keyword research, proposal review, and client recommendations for advertising, marketing, and web development agencies.
Bring in support behind the scenes or for client-facing discussions when your engagement calls for it.
A PRACTICAL APPROACH
Understand. Prioritize. Move forward.
01
Understand the situation
Start with your business goals, website, and the questions you need answered.
02
Set clear priorities
Evaluate the findings against likely value, effort, and the resources available.
03
Make the next decision
Leave with a clear direction for your team, your agency, or your own work.
YOUR CONSULTANT
Work with Carl Chapman.
My background spans more than 20 years in search marketing, including SEO work with FindLaw and Super Lawyers and digital marketing leadership at Tangoe.
I also bring a background in education and distance learning. My approach is to explain what I see, why it matters, and how to use that information to make a better decision.
A CHAPMAN SEO PROGRAM
Want to learn to manage your own SEO?
SEO Training Wheels is a separate guided consulting and training program for people who want to understand their website, do the work, and make informed SEO decisions.
The first version focuses on law firms, with practical instruction and work on participants’ own websites.
LET’S START WITH YOUR QUESTION
What do you need to figure out?
Tell me about your website, what you are trying to achieve, and where you feel stuck. We can discuss whether an audit, a second opinion, or ongoing guidance is the right fit.